Despite the inability of the daily subscription newspaper to fight effectively against the news outlets on the internet, starting your own newspaper can have tremendous influence and financial benefits. Read on to find out how to start your own newspaper.
DECIDE ON THE DIRECTION OR FLAVOR YOUR NEWSPAPER WILL TAKE
A general newspaper may not succeed well when competing with local subscription newspaper companies. That is not to say it won’t if you can offer something unique and well received. Either way, it is important to know what flavor your paper will take.
Here are a few questions to ask yourself:
- Will my newspaper be targeting a specific niche of the public?
- Will my newspaper be predominately newsy, political, or general help?
- Can I start a newspaper that does not compete with other papers in my area?
- Do I want to compete with local newspapers?
- Is my newspaper going to cover local news and how will I report on current events?
- Do I need to hire freelance reporters?
- Should I charge for a subscription?
In today’s market, a subscription newspaper is more difficult unless your content is unique. If you are merely reporting the news, most people can get that from a casual search on the internet. But if you are providing articles on marriage, parenting, self-help, computer issues, product reviews, store reviews, or so forth, getting a subscription base is feasible although not recommended.
Either way, you need to know the direction you plan to take with your newspaper. A church, for instance, can produce a newspaper with Christian related articles and content. A cook or owner of a restaurant can produce a newspaper filled with articles on food, cooking, and recipes. If you like to shop, you could ask local business for free samples of their product in exchange for a review of their product that will be distributed to the local area.
Determine what flavor, niche, or direction you intend to take with your newspaper. Once you determine that, you will have a better idea of what you are up against with your competition.
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